Brand new world
Advisory: Determining a strategy
We at Keneo will draw on all of our experience to offer you the best advice on optimizing an event or a partnership. We will put together strategic recommendations – based on analysis and benchmarks – that will guide rights holders towards the right marketing practices, as well as guide brands towards defining their best positioning in the world of sport.
Research: Measuring the consequences
Imagining, creating and implementing a marketing strategy are all positive actions, but measuring its real consequences is a real step towards more efficiency. Keneo possesses quantitative/qualitative tools that can shed a comprehensive light on the efficiency of an operation. This type of research can also be used as a basis for any relevant recommendation relating to the improvement of existing marketing strategies.
Marketing services: Implementing operations
Whether it is displaying the look and feel of an event (through wayfindings and look and feel), or optimising commercial partners’ visibility, Keneo is very familiar with the whole marketing services chain. From the design of a visual identity to delivery of the artworks, and not forgetting the coordination and production stages, our teams will be present every step of the way to ensure an efficient operational delivery of your strategy.
Operational marketing: Bringing events and brands to life
Through the design and set-up of operational marketing activities, Keneo helps its clients to highlight the sports show as well as commercial partners.
- Sport presentation: accompanying the show with visual and sound effects (giant screen, speaker, on-pitch entertainment etc.)
- Activation of its commercial partners’ rights
- Expertise, know-how, networks and providers
