French Football Federation
CONTEXT AND CHALLENGES
How to improve the “Equipe de France” experience and make each match a true moment of engagement and emotion?
Keneo has been working with the FFF since 2010 to help them enhance the image of the French national team helping it to remain one of the most valuable French sports marketing assets, whilst ensuring contractual visibility and optimal media exposure for partners. Our expertise in servicing allows us to offer memorable experiences to live spectators and television viewers.
Keneo designs and produces the FFF’s servicing programme not only for the French national team, but also for the French Cup and the French women’s, U23 and futsal teams.
LED signage is a key communication tool for partners and its successful operation is critcal. Keneo supplies, operates and manages the LED systems, ensuring optimal visibility for FFF partners.
Look & feel
Keneo’s role is to design and implement an environment immediately identifiable with the French Team, taking into account the experience lived at the stadium but also on television. “Le Monde des Bleus” was created to enhance the FFF’s brand identity.
Sports Presentation Programme (SPP)
Creating emotions, gathering fans around the French Team and making the event spectacular, without any link to the match result – these are the objectives of a Sports Presentation Programme. Designed and developed around emotional levers such as music, video and entertainment, the SPP lets spectators experience a unique show and get behind the French team.
Keneo designs and delivers the identity, the scenography and the layout of the FFF’s lounges. The spaces are specially reinvented to create unique and prestigious atmospheres and ensure a quality service for invited guests, partners and players.
- + Over 1,100 matches and events delivered since 2010
- + More than 250 stadiums operated in France and abroad
- + More than 1,000 km of banners installed across all stadiums in France
- 99% of attendees watching the French national team at the Stade de France say they are satisfied or very satisfied with the experience